Middleware for Digital TV: It's the intermediate software layer that allows the development of interactive applications for Digital TV, regardless of the hardware platform used by set-top box manufacturers.
Ginga: It’s the specification for the intermediary software layer standard (middleware) developed for the Brazilian Digital TV System by Puc-RJ and UFPB.
Interactivity Component: This is the term created by TQTVD to classify each and every application sent by the open Digital TV signal that allows the user to interact with the application using the receiver’s remote control.
>> Other Terms
TQTVD was born amidst the pioneering mood prompted by the Brazilian Digital TV standard, considered the most advanced in the world.
As part of the TOTVS Group, TQTVD develops products and software solutions for digital television, and is composed of two main business units:
PRODUCTS
The product division of TQTVD is focused on creating innovative software solutions for a wide variety of clients. The unit’s main focuses are the AstroTV middleware and products for digital TV equipment manufacturers,including DTVs, set-top boxes, and mobile and portable receivers. TQTVD Products also offers software solutions for broadcasters, for content providers and distributors, and for the interactive advertising market.
PROFESSIONAL SERVICES
This area is focused on establishing relationships with customers such as broadcasters, advertising agencies and other businesses that demand interactivity for Digital TV. All companies that might be part of the new "value chain" of the Digital TV ecosystem are our potential customers. Thus, the goal of TQTVD Professional Services is to explore all possible scenarios for using interactivity by providing solutions and services to the market.
"TQTVD is aligned with the mission of TOTVS, a software, innovation and management support company. Digital TV middleware complements our strategy to integrate our corporate platform to a retail one. In recent years we invested in Digital Convergence with the objective of bringing together systems, interfaces and devices with data, images and sounds.
TQTVD's interactivity components allow TOTVS CRM and e-commerce software, distance learning platforms and mobile systems to be integrated with digital TV.”
Laercio Cosentino
TOTVS' CEO
“Interactivity is something that will gradually revolutionize broadcast TV in Brazil through the digital inclusion of our country.
TQTVD was created to offer DTV and STB manufacturers the main innovation of the Brazilian Digital TV system, the "GINGA" interactive middleware, offering them high levels of quality and confidence as well as interactivity components “ready to use” in their TV programs."
David Britto
TOTVS Group Director
About TOTVS
Through its Logocenter, Microsiga, RM Sistemas and TOTVS Consulting divisions TOTVS acts in the business management software development, trading and related services. In this field, it conquered the leadership position for the Small and Medium Business (SMB) in Brazil and Latin America.
TQTVD has offices in Rio de Janeiro and São Paulo, Brazil.
PR Agency – TQTVD
Andrea Britto – andrea.britto@tqtvd.com
Tel.: (21) 3147-8600