TQTVD

Middleware for Digital TV: It's the intermediate software layer that allows the development of interactive applications for Digital TV, regardless of the hardware platform used by set-top box manufacturers.

Ginga: It’s the specification for the intermediary software layer standard (middleware) developed for the Brazilian Digital TV System by Puc-RJ and UFPB.

Interactivity Component: This is the term created by TOTVS to classify each and every application sent by the open Digital TV signal that allows the user to interact with the application using the receiver’s remote control.

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TOTVS has a multidisciplinary team capable of meeting the needs of companies that are identifying the opportunities brought by the Brazilian Digital TV market. Services and information that are currently available only for Internet users could be accessed through the TV screen, reaching a much greater part of the population.

TOTVS's team idealizes, develops and tests interactivity components (interactive applications) compatible with the ISDB-Tb (Brazilian System of Terrestrial Digital Television).

Since they are compliant with Ginga (the Brazilian middleware specification), interactivity components are 100% compatible with interactivity-enabled STB manufactured in Brazil.

See what solutions TOTVS can offer to your market:

Interactivity Components for set-top boxes These are interactive applications accessed through the Digital TV receiver. Your company will need to negotiate with one or more broadcasters a timetable so the application can be made available through the TV signal. Such applications may work with local interactivity or with return path.

Interactivity Components for mobile devices (1-Seg) These are interactive applications accessed through the Digital TV mobile receiver (for example: mobile phones, notebooks etc). Your company will need to negotiate with one or more broadcasters a timetable so the application can be made available in the 1-Seg signal. Such applications may work with local interactivity or with return path.

Interactive Ads are interactive components focused on product promotion and demos. TOTVS will partner with advertising agencies to deploy creative and innovative solutions for campaigns that may or not use the return path.

If you are interested in scheduling a visit to meet us and further understand Digital TV, please contact us at: tqtvd.contato@totvs.com.br.